Access the Webinar

Don’t Become a Statistic:

The Big Mistake that Causes 90% of Brands to Fail at the Shelf

As many as 70-90% of natural brands eventually fail after getting on retail shelves. Why is this, and what can you do about it? In this webinar, industry veteran Dan Lohman will reveal what's causing this staggering failure rate - and 3 strategies to help you avoid meeting the same fate. Join us and learn how to keep your brand on the shelf for years to come!



Featuring Dan Lohman, Natural Industry Strategic Advisor


We have bad news.

You're a member of the elite group of CPG executives whose brands have made it on to retail shelves. Awesome! That's the good news. The bad news is that it is likely that your company has invested a significant amount to get to this point - and is continuously doing so - without getting much in return. 

Are you getting the returns you expected or were promised, if at all? 

Do you have a sound strategy for staying and profiting in retail and grocery stores?
If the answer is anything but yes, you need to attend this webinar.

Dan Lohman,

Natural Industry Strategic Advisor

About the Speaker

Dan Lohman is a CPG and Natural Industry Strategic Advisor. With 25 years of industry experience, he provides solutions to the top challenges brands and retailers face.  His Brand Secrets and Strategies podcast is a popular natural products accelerator for food startups, healthy brands and retailers. Dan talks with well-known thought leaders, CEOs and founders of successful companies who candidly share insider secrets. A trusted recognized expert, speaker and trainer in the natural community, Dan’s podcast, articles, category management expertise, free resources and training courses are invaluable for brands and retailers seeking a competitive advantage and to grow sustainable sales. 

About the Master the Shelf

Webinar Series

Master the Shelf is a 3-part webinar series that will reveal key aspects of retail where brands typically make fatal mistakes. Each 1-hour webinar promises to introduce ideas that will have you thinking differently about your retail strategy and looking at new ways to ensure longevity for your brand in stores.

Watch the entire series:

Available On-Demand


Turning Trade Promotions from
Cash Burn into Cash Flow

Stop Feeling Like an ATM:

Available On-Demand


A Blueprint to Flawless Execution in Trade Promotion Management

Master the Shelf:

Don't Become a Statistic.

Watch the on-demand webinar to learn strategies that will keep your brand on the shelf for years to come. 

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