Master the Shelf: A Blueprint to Flawless Execution in Trade Promotion Management
In Parts 1 and 2, the Master the Shelf webinar series focused on how to think differently about your approach with retailers – and how your promotional dollars are spent with them. In Part 3, we bring it full circle to cover what makes this mind shift pay off: flawless execution. Join us along with Dan Lohman for this last installment, which will take you through a blueprint for success in retail.
MASTER THE SHELF WEBINAR SERIES: PART 3
An Interactive Discussion and Q&A Featuring Dan Lohman, Natural Industry Strategic Advisor
ACCESS THE WEBINAR ON-DEMAND
You can shift how you think, but it means nothing if you don’t act on it.
When it comes down to it, any transformation requires more than just thinking differently to make it reality. It takes focused action and flawless execution – but where do brands start if they’re looking to transform their presence in retailers? In this last critical piece of the puzzle, we’ll share 3 key areas of your operation that require attention to make it happen. It all comes together in a blueprint that will give brands of any size the best chance at retail domination.
Listen to the on-demand webinar to jump-start your retail transformation!
Natural Industry Strategic Advisor
About the Speaker
Dan Lohman is a CPG and Natural Industry Strategic Advisor. With 25 years of industry experience, he provides solutions to the top challenges brands and retailers face.
His Brand Secrets and Strategies podcast is a popular natural products accelerator for food startups, healthy brands and retailers. Dan talks with well-known thought leaders, CEOs and founders of successful companies who candidly share insider secrets. A trusted recognized expert, speaker and trainer in the natural community, Dan’s podcast, articles, category management expertise, free resources and training courses are invaluable for brands and retailers seeking a competitive advantage and to grow sustainable sales.
About the Master the Shelf
Master the Shelf is a 3-part webinar series that will reveal key aspects of retail where brands typically make fatal mistakes. Each 1-hour webinar promises to introduce ideas that will have you thinking differently about your retail strategy and looking at new ways to ensure longevity for your brand in stores.
Catch up on the series...
WATCH ON DEMAND
The Big Mistake that Causes 90% of Brands to Fail at the Shelf