Stop Feeling Like an ATM: Turning Trade Promotions from Cash Burn into Cash Flow

According to Nielsen, 59% of promotions globally don't break even. This is a cycle that can be broken. In Part 2 of this webinar series, we rejoin Dan Lohman for an interactive discussion on how to take the strategies shared in Part 1 and apply them towards getting more out of your promotional spending. Join us for another lively, informative session! 



An Interactive Discussion and Q&A
Featuring Dan Lohman
, Natural Industry Strategic Advisor

Access the Webinar

Chances are you're burning lots of cash with your trade promotions. 

It doesn't have to be this way.

There's a reason the word "ATM" is in the title of this webinar. If you've ever felt your brand is dispensing more cash at the shelf than it's bringing in, you're not alone. Brands are conditioned to think this is the only way to do business with retailers. The truth is, there is so much more to it - and there is a better, more strategic way to spend (and measure the success of that spend) that not only benefits you, but benefits your retailers more than you might realize.


Ready to learn the ways of the most successful brands? Listen to the recording now!

Dan Lohman,

Natural Industry Strategic Advisor

About the Speaker

Dan Lohman is a CPG and Natural Industry Strategic Advisor. With 25 years of industry experience, he provides solutions to the top challenges brands and retailers face.  His Brand Secrets and Strategies podcast is a popular natural products accelerator for food startups, healthy brands and retailers. Dan talks with well-known thought leaders, CEOs and founders of successful companies who candidly share insider secrets. A trusted recognized expert, speaker and trainer in the natural community, Dan’s podcast, articles, category management expertise, free resources and training courses are invaluable for brands and retailers seeking a competitive advantage and to grow sustainable sales. 

About the Master the Shelf

Webinar Series

Master the Shelf is a 3-part webinar series that will reveal key aspects of retail where brands typically make fatal mistakes. Each 1-hour webinar promises to introduce ideas that will have you thinking differently about your retail strategy and looking at new ways to ensure longevity for your brand in stores.

Catch the entire series:



The Big Mistake that Causes 90% of Brands to Fail at the Shelf

Don't Become a Statistic:



A Blueprint to Flawless Execution in
Trade Promotion Management

Master the Shelf:

Stop Feeling Like an ATM

Listen to the interactive webinar to learn how to stretch and make the most of your promotional spend. 

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